Opening Address

Ally Northfield

Managing Director of Revenue by Design; Chair of  HOSPA's Revenue Management Committee


Steve Lowy, MC for the day

Co Founder & Director of Umi Digital, and Chair of the Hotel Marketing Association



KEYNOTE - Fernando Vives, Chief Commercial Officer, NH Hotel Group

Fernando provides a candid insight into the 5 year transformation plan of NH Hotels which has seen a complete overhaul of the revenue strategy. What worked? What didn't? What lessons have been learnt ? And why is the alignment of revenue management and marketing so integral to its success ?



'Under the Spotlight'

David Taylor, Chief Commercial Officer, Glh Hotels

Having lead transformational changes within the revenue management function at Glh Hotels,  David is scrutinised as to the thinking behind these changes and the resulting impact.



RevMan 3.0 - Is 'Data Scientist' the new 'Revenue Manager?'

Panel discussion : Automated analytical models are predicted to be a key factor in determining pricing strategies. What opportunities does this present for the revenue manager? What can we learn from the airline industry? How does this shape the role of the revenue manager in the future?

Richard Valtr, Founder and Director, Mews Systems talks to

  • Pavan Kapur, Senior VP, Global Gaming- Nor1
  • Alberto Rey Villaverde, Head of Data Science and Yield, easyJet
  • Gilles Estord, Director Business Intelligence Projects, Accor Hotels



Networking and Morning Coffee




'Under the Spotlight'

Chris Penn, Co Founder, Steel Hotels

Chris is known in the industry for leading the launch of Ace Shoreditch, which saw a challenged asset, after a period of short development, transformed and successfully sold. He is now working on the launch of Steel Hotels, a hotel business focusing on sports performance and wellness. Here he is questioned about the role of revenue management in his career to date,  and how he sees the role of revenue management in his future projects. 



The Simplification of Revenue Management Systems: Demystifying the Options Available

How do new entrants into the market place, such as Expedia's 'Rev+' and Booking.com's 'Booking Suite' fit in with the industry's more established players ? What factors should guide the user's decision making process when considering the available options? Revenue Management thought leaders from some of the industry's giants discuss all.

David Turnbull, Co- Founder and CCO SnapShot talks to

  • Vivek Bhogaraju, Director Revenue Management Solutions, Expedia
  • Arthur Waller, Product Owner, Booking Suite, Booking.com
  • Klaus Kohlmayr, Chief Evangelist, IDeaS





Choose from two breakout sessions where industry experts drive out key issues facing revenue management

SESSION 1 : The Hospitality Experience powered by AI - What Does It Look Like?

Join those pioneering industry changing AI technology, to debate what AI means for hoteliers

Klaus Kohlmayr, Chief Evangelist, IDeaS talks to

  • Frank Reeves, CEO and CoFounder, Avvio
  • Benjamin Devisme, VP Sales,  The Colossal Factory
  • Jens Munch, CEO, Pace

SESSION 2 : Driving Efficiencies through Technology

Our panel of industry leaders discuss how to navigate the overwhelming myriad of tech solutions. What are the components of the optimal tech stack ? How can these benefit your business? And what is next on the horizon?

Professor Dimitrios Buhalis, Head of the Department of Tourism and Hospitality and Director of the eTourism Lab at Bournemouth University talks to

  • Michael McCartan, Managing Director, EMEA, Duetto
  • David Turnbull, CoFounder and CCO, SnapShot
  • Andrew Metcalfe, Chief Technology Officer, Guestline



Networking and Lunch sponsored by




Choose from two breakout sessions where industry experts drive out key issues facing revenue management

SESSION 1 : The True Cost of Customer Acquisition. How Much is Too Much?

Sally RIchards, Managing Director, Raspberry Sky Services Ltd  in discussion with

  • Martin Soler, Co Founder, Dryven
  • Vassilis Syropoulos, Founder and CEO, Juyo Analytics

SESSION 2 : Driving Profits - The Asset Manager's Perspective

Alex Slors, Founder, Alex Slors Consulting in discussion with

  • David Bridge, Managing Director, Adafabridge Hotel Consultancy
  • Kristian Dijkstra, Director - C1 Capital




Choose from two breakout sessions where industry experts speak on key issues facing the industry.

Session 1: Measuring Success - Do Traditional Metrics Still Cut It?

Carol Dodds, VP, Commercial, Interstate Hotels  in discussion with

  • George Titlow -Business Development Manager, UK&I, STR
  • James Parsons- Global Director, Customer Success and Operations, OTA Insight
  • Mark Forrester - Founder and Chairman, Eighty Days

Session 2 : Total Revenue Management - Why Is It Still So Challenging?

We discuss why a Total Revenue Management culture has proved challenging to adopt - and how some of these challenges can be overcome

Russell Low, Director of Revenue, UK&I,  Accor Hotels talks to

  • Marta Varela, Director Revenue Strategy, Cluster Hotels, Barcelo Hotels
  • Niels Mekenkamp, Director Hospitality, Pre Sales, EMEA, Infor
  • Shauna Campbell, Director of Pricing and Operations Europe, IHG



Networking and Afternoon Tea



'Under the Spotlight' 

Stephanie Gosling, Head of Revenue, Amaris Hospitality

Stephanie faces 10 minutes of intense quick fire questioning designed to uncover what revenue management means to Amaris Hospitality and how she sees the function developing in the future.



KEYNOTE - Charlie Osmond, Chief Tease, Triptease

'Love data. Hate data. Don’t believe the Data'

Charlie Osmond, founder of Triptease, the industry leading direct booking platform, and champion of 'Book Direct' presents a revenue managers’ guide to website conversion and talks data and benchmarks galore!



And Finally......

Leading General Managers gather to review the day's discussions and discuss their key priorities on their return to the office.

Terence Baker, Senior Reporter Europe, Hotel News Now talks to

  • Ciaran Fahy, CEO, Ellerman Hotels
  • Simon Galic, General Manager, The Hoxton, Shoreditch
  • Adam Rowledge, General Manager, Georgian House Hotel



Closing Remarks



Networking and Drinks! sponsored by